Choose a billionaire. Spend their fortune. See if you can go broke.
CEO of Tesla & SpaceX
Founder of Amazon
Chairman of LVMH
CEO of Meta
Co-founder of Microsoft
It's a free interactive experiment in the scale of extreme wealth. You get the full net worth of a real billionaire — Elon Musk, Jeff Bezos, Bernard Arnault, Mark Zuckerberg, or Bill Gates — and a familiar-looking online store stocked with 120 items, from gas station hot dogs to aircraft carriers. Your mission: spend it all.
Here's what makes it hard. Billionaire wealth grows while you shop — Musk's fortune increases by roughly $7,000 every second in this simulation. Pay off 1,000 students' loans ($30 million)? Earned back in 71 minutes. Buy a $300 million mega yacht? About half a day. Most players walk away having spent less than they expected, which is exactly the point: human intuition is terrible at billions.
When you check out, you get a printable receipt with your spending breakdown, fun comparisons (1,000 Lamborghinis stretch from Times Square to Central Park), and one of 10 secret receipt messages depending on how you shopped. Share it and challenge a friend to go more broke than you.
Pick a billionaire and you get their entire net worth as a shopping budget in a simulated store. Buy anything from a $5 Big Mac to a $4 billion NFL team. The catch: the billionaire keeps earning thousands of dollars per second while you shop, so going broke is much harder than it sounds.
Yes — but you'll need the mega purchases. Buying everyday items barely makes a dent: even one million Big Macs costs only $5 million, which Elon Musk earns back in under 12 minutes at $7,000 per second. Yachts, sports teams, and social networks are the only way down to zero.
There are 10 secret receipt messages, each unlocked by a different spending style — going all-in on Big Macs, donating everything to charity, buying every one-of-a-kind item, and more. Your receipt tracks how many you've found.
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